Even as a child, Edward has always been creative; drawing, painting and even creating his own typography before knowing what typography was. He continued this into high school but by then the desire to go into the business world took over. This is when he decided to study marketing. How better to combine business with his creative side. In 1999, Edward decided to take up a graphic design program to supplement his marketing education. He loved every aspect of it and from then on never looked back. He learnt about every aspect of the industry from design, print production, editing and web design to new media, interactive media and video production. Upon completing the program, Edward quickly jumped in head first and, since 2000, has amased a client list that would make anyone jealous. In love with the design industry and all related industries, Edward furthered his education over the following years in video production and photography.

Whether the client/project is big or small, Edward puts 110% in everything he does and does not shy away from hard work. He can take you through from beginning to end and is equally comfortable with meeting with the client as he is discussing production with his vendors. He does it all and with a smile. It doesn't end there for him. Edward is always looking to improve his craft either by taking up a course or pick up a book. Whenever possible, Edward speaks with students and new graphic designers about the industry.

For Edward, it is all about making the clients happy and having fun doing it. He loves what he does and enjoys every minute of it.